SEO & GEO Skills Library

20 skills. 5 commands. Plan, audit, and monitor SEO/GEO work.

Claude Skills and Commands for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). Skill content is zero-dependency Markdown; Claude Code hooks use a small Bash runner. Content quality uses CORE-EEAT (80 items); domain trust uses CITE (40 items).

Quick Start

Install with Claude Code, any Agent Skills-compatible host, or a plain git clone:

Tool	Install
Claude Code	`/plugin marketplace add aaron-he-zhu/seo-geo-claude-skills`
skills.sh / generic Agent Skills hosts	`npx skills add aaron-he-zhu/seo-geo-claude-skills`
Any host	`git clone https://github.com/aaron-he-zhu/seo-geo-claude-skills`

Single skill: npx skills add aaron-he-zhu/seo-geo-claude-skills -s keyword-research.

If your host supports automatic skill routing, try a natural-language request:

text
Research keywords for my SaaS product targeting small teams

Slash-command entrypoint when your host exposes ./commands/:

text
/aaron:auto audit https://example.com/blog/my-article

Optional tools are documented in CONNECTORS.md; every skill also works at Tier 1 with user-provided data.

Operating Model

Every skill follows the same activation contract: Quick Start, Skill Contract, Handoff Summary, Data Sources, Instructions, Reference Materials, and Next Best Skill. Four cross-cutting skills form the protocol layer:

Protocol skill	Role
`content-quality-auditor`	80-item CORE-EEAT publish gate
`domain-authority-auditor`	40-item CITE trust gate
`entity-optimizer`	Canonical entity profile
`memory-management`	HOT/WARM/COLD project memory (capture · promote · demote · archive · query)

Shared refs: skill-contract.md, state-model.md, auditor-runbook.md.

Skills

Phase	Skills
Research	keyword-research, competitor-analysis, serp-analysis, content-gap-analysis
Build	seo-content-writer, geo-content-optimizer, meta-tags-optimizer, schema-markup-generator
Optimize	on-page-seo-auditor, technical-seo-checker, internal-linking-optimizer, content-refresher
Monitor	rank-tracker, backlink-analyzer, performance-reporter, alert-manager
Cross-cutting	content-quality-auditor, domain-authority-auditor, entity-optimizer, memory-management

Commands

Five commands, organized by SEO/GEO intent:

Command	Use it for
`/aaron:auto`	Describe any goal — infers intent and runs the smallest useful workflow (`--deep` for exhaustive/stress-test)
`/aaron:research`	Keyword demand, SERP intent, competitors, content gaps, site/topic/entity maps
`/aaron:create`	Brief, write, series, refresh, CMS-neutral publish package (`--brief`/`--series`/`--refresh`/`--publish`/`--meta`/`--schema`)
`/aaron:audit`	On-page + CORE-EEAT quality, technical SEO, AI visibility, domain authority (`--full`/`--tech`/`--visibility`/`--authority`)
`/aaron:track`	Rankings, alerts, performance reports, project memory (`--alert`/`--report`/`--remember`)

Daily work normally starts with /aaron:auto, which runs the workflow implied by your goal and stops only at blocking decisions. The other four are explicit mode entrypoints.

Breaking rename note: current commands use /aaron:. Paste any old /seo:* command into /aaron:auto to recover the new route; for example, /aaron:auto /seo:audit-page https://example.com/blog/post returns /aaron:audit https://example.com/blog/post.

Command files: commands/.

Recommended Workflow

Research: keyword-research -> competitor-analysis -> content-gap-analysis.
Build: seo-content-writer -> geo-content-optimizer -> meta-tags-optimizer / schema-markup-generator.
Optimize: content-quality-auditor -> on-page-seo-auditor -> technical-seo-checker.
Monitor: rank-tracker -> performance-reporter -> alert-manager.

For a full trust review, pair content-quality-auditor with domain-authority-auditor for a 120-item assessment. If memory-management is active, handoffs and open loops are retained in HOT/WARM/COLD memory.

References

Reference	Purpose
core-eeat-benchmark.md	80-item content quality benchmark
cite-domain-rating.md	40-item domain authority benchmark
auditor-runbook.md	Auditor handoff schema, cap arithmetic, artifact gate
CONNECTORS.md	Optional MCP/tool connector tiers

Contributing

See CONTRIBUTING.md. Release state is tracked in VERSIONS.md; security guidance is in SECURITY.md.

Disclaimer

These skills assist SEO/GEO workflows but do not guarantee rankings, AI citations, traffic, legal compliance, or business outcomes. Verify recommendations with qualified professionals before relying on them for major strategy or legal decisions.