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Startup marketing checklist

A checklist of tactics for marketing your startup.

From draftdev·Updated June 13, 2026·View on GitHub·

The [Startup Marketing Checklist](https://draft.dev/learn/marketing-checklist) is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your startup. The list started as the Side Project Marketing Checklist back in 2017, but I've since updated and renamed it. It is totally free and open source. The project is first published in 2017. It has gained significant community traction with 5,614 stars and 540 forks on GitHub. Key topics include: automation, marketing, startups, tools.

The Startup Marketing Checklist

The Startup Marketing Checklist

What is this?

The Startup Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your startup. The list started as the Side Project Marketing Checklist back in 2017, but I've since updated and renamed it. It is totally free and open source.

Why?

I've been building little software side projects for years, but I've always been terrible at marketing them. I come up with some ideas, forget those ideas, do some random stuff, then lose interest. The goal of this repository is to fix that.

Quickstart

  1. Copy the marketing-checklist.md file or fork this repository.

  2. Add, remove, or modify the tactics as you see fit based on your project and customers.

  3. Get to work! The checklist format allows you to keep up with which things you've tried and which you haven't.

  4. Profit? I mean, that's the goal, right?

The checklist and more helpful blog posts are also available on our website.

Contributing

Please open an issue or email info@draft.dev to suggest changes to this checklist.

License

This project is offered via the MIT License.

Copyright 2021, Portable CTO LLC.

Permission is hereby granted, free of charge,
to any person obtaining a copy of this software and
associated documentation files (the "Software"), to
deal in the Software without restriction, including
without limitation the rights to use, copy, modify,
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copies of the Software, and to permit persons to whom
the Software is furnished to do so,
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The above copyright notice and this permission notice
shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
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SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.

Contributors

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This article is auto-generated from draftdev/startup-marketing-checklist via the GitHub API.Last fetched: 6/14/2026